Joel works in advertising and marketing, plays guitar and worships at the temple of the Wu Tang Clan. He has been known to moonlight as a comedian in dingy pubs in dark corners of South London. He believes in flights of fancy, hot carbs, insightful writing and a good nap. He was once fired by a BBC Dragon and recently featured as a particularly caddish character in an Aussie chick lit novel which (mercifully) was never published in the UK. Recently he's developed a worrying penchant for late night living room disco parties. His writing has been described as "tortured, rambling and esoteric.".