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An Afternoon At Men's Tailor October House

by Daniel Rhone
18 July 2013

Co- founded by TV and radio presenter Dave Berry and lead at the helm by Gabriel John, October House is an English tailor built from a real passion and love for British menswear. Gabriel was kind enough to invite me over to the October House studio in the heart of London’s West End to chat.


Gabriel John started his tailoring journey working at Hackett where he learnt his craft on the sales floor. He then moved to Ede & Ravenscroft, and then to Savile Row with Turnbull & Asser where his talent shone through, learning the tailoring trade in his spare hours from his experienced colleagues. Both Gabriel and Dave are very similar: they’re extremely approachable and gentlemanly, and share that same fondness for men’s tailoring which transcends into what the guys are doing with October House. ”We both get it” explains Gabriel about his and Berry’s vision and ethos for OH. “It’s about creating an environment in which the client feels comfortable and that’s the starting point”. The aesthetic idea for the OH studio and ambience is to create a “gentleman’s club” feel where the client can feel at ease as Gabriel can work his magic in preparing to create a bespoke tailored beauty.

Having just come off the back of a successful LCM collaboration show with luxury menswear brand Velvsoir, there are big plans for the future. The biggest of those is to have an off-the-peg range with retail premises in the heart of the West End, though as Mr John explains, finding the right retail area in the centre of London that suits the October House image and will guarantee the right level of footfall is difficult. Difficult but not impossible. Watch this space. The love of working with clients on a one-to-one level and seeing the profound joy as they try their personal OH creation on for the first time is what gives Gabriel most pleasure out of his job. OH has a varied client base from roofers to solicitors, from sports stars to super models. Though going after the famous with the offer of free suits for publicity isn’t the OH way. “It’s not what we are about” John explains. Super model David Gandy, England cricketer James Anderson and Comedian Jimmy Carr all came knocking on the October House Door just like the other clients. “I suppose it does help that Dave is in the spotlight, dresses impeccably well and has a few thousand twitter followers!”


October House combines the traditional components of an English tailor with their own modern and stylish take. For example Gabriel told me about a suit he made Dave Berry for the capital FM Jingle Bell Ball at the O2. It was a midnight blue shawl number with a double breasted horse shoe shape waistcoat. The shawl collar was a contrasting navy satin. “Dave spotted Daniel Craig plastered all over London buses around town in a very similar midnight blue tux for the upcoming Bond movie, he rang me straight away very chuffed indeed”. Another example of Gabriel’s stylish eye was when David Gandy stepped out in an unconventional separate number with a matching grey check jacket and waistcoat paired with brown trousers. Gandy finished the outfit off with a brown fedora hat with his look being labelled as one of the best dressed amongst the stylish LCM crowd.

Just as important as style is quality, and October House have that backed up around the thousands of high quality wools they have on offer from Savile Row provider Dugdale’s in Huddersfield. In addition, to get measured up for a suit you can also get a made to measure shirt with complementing tie and handkerchief. “The idea is to have a one stop offer where our clients can pick their entire outfit from our October House range”. I myself as I told Gabriel I’m eyeing up a couple of OH creations in the not too distant future especially a little double breasted number that was on display at their recent LCM show. The future is bright for British menswear and that also seem true of October House as more and more men desire that personal, unique one of a kind suit and a service to match. If your one of them, give Gabriel a bell.

If any of you gentleman are interested in October House’s tailoring service get in touch via their website.

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