Bradford City Fire Flag: Stop Cashing In On Tragedy

The idea of a Bradford based company using the Bradford fire for advertising under the guise of a flag for the Capital One Cup Final is sickening. Why is there always someone who wishes to profit from tragedy?
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The idea of a Bradford based company using the Bradford fire for advertising under the guise of a flag for the Capital One Cup Final is sickening. Why is there always someone who wishes to profit from tragedy?

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The whole idea of a flag for 'the 56' I find in incredibly bad taste anyway, it's just been set up on the back of Facebook likes. Bradford City fans have always been quite dignified about remembering 11/5/85 and don't need to shout about it from the rooftops but for some reason this is happening.

For a Bradford based company to profit it terms of advertising and expose out of it is doubly sickening.

The best tribute has been and will always be a minute's silence at the end of the last home game of the season and the memorial service in town on the day itself. Other than that donations to the burns unit are accepted 365 days a year.

This badly thought out plan has cost £5k - which is split between the flag company and Wembley - and none of which will be going to the burns unit. Instead fame will be left to hold aloft a large advert 'in memory of 'the 56'. A phrase in itself which trivialises a horrific event and turns 56 men, women, mothers, fathers, sons and daughters into a nice little slogan.

Appalled by the idea, I wrote a letter to Dominon Print, the company behind the flag. You can find what I wrote below.

Dear Sir,

Having read and seen the reports of the flag you are producing for a group of Bradford City supporters to take to Wembley on Sunday, I'd just like to drop you this quick email to seek clarification on a couple of points:

Firstly the reported fee of £3000 for producing the flag. Is this a cost price or are Dominion Print making a profit on this? Obviously for a Bradford based company to be seen making a profit on the back of the 1985 disaster does seem at best in rather poor taste. Intentional or not.

Secondly, given the flag seems to be adorned with a large advert for Dominion Print, underneath what is meant to be a 'tribute to the 56' to be displayed to a worldwide audience, plus the coverage already on local and national media which would cost far more than £3000 if Dominion Print were to receive equivalent coverage via PR or direct advertising (ground hoardings, programme or television adverts). Will Dominion Print be offsetting this saving by donating the £3000 fee to the Bradford Burns unit? As many people, perhaps may be thinking the money they are putting into a bucket or PayPal account would be going to the burns unit. Again so as not to be seen as profiteering (through advertising) on the back of the 1985 disaster, unintentional as it may be.

If you could clarify these points I would be most grateful.

Regards,

Keith Wildman

I am yet to receive a reply...

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