As it was announced that Chelsea would be sponsored by Yokohama Rubber, we looked back at the worst shirt sponsorships of all time.
Brighton - Nobo
Not only did the Brighton kit look like a Tesco carrier bag but it also had this written on it.
Roma - INA Assitalia
This one is only funny if you read it out aloud.
Oxford United - Wang
A computer brand and a slang term for a penis.
Atletico Madrid - Kung Fu Panda (amongst others)
The Spanish champions had a two season period in which they were sponsored by Columbia Pictures, in which they gave shirt space to titles such as Kung Fu Panda, Gothika, Spiderman 2 and Closer, changing on a week-to-week basis to promote the film in question.
Denmark - Dong
An energy company and a slang term for a penis.
West Brom - No Smoking
At a time when plenty of footballers did smoke, this was a timely reminder that they shouldn’t. Especially when playing.
FC Nurnburg - Mister Lady
A jeans company perhaps trying to spread the mess that they are have designs for both sexes but conjuring up something entirely different.
AC Milan - Pooh
Another jeans company - Pooh - didn’t have to worry about double meanings in Italy, where they sponsored AC Milan. Doesn’t stop us from laughing at it though.