Over the last week or so Premier League clubs have begun to announce how they shall be spending this year's instalment of the Premier League's fans fund.
This fund of £12m over 3 years, gives each top flight club £200k to subsidise their travelling away fans over the season, and was hastily introduced by Premier League chief Richard Scudamore in the summer of 2013 following a series of protests made up of fans from across the country and led by the Spirit of Shankly and the FSF.
Swansea, for example, have committed to their adult fans not paying over £22 a game, whilst Chelsea have announced subsided official transport to games outside of London. The former will particularly be of use to fans over the forthcoming season and both will receive praise but subsidies remain a backwards solution to an obvious problem. (If you're not a Swansea fan) tickets still cost far too much money.
Despite club officials releasing statements (often ignoring the fact they have been given this money by the league) that read like a paternalistic pat on the shoulder about how proud they are to help their wonderful away support with these subsidies, tickets still cost too much.
Crystal Palace fans will still be paying £45 for a game against Norwich next month. Chelsea fans will still be paying over £50 to watch their team at Old Trafford next season even if they get on the subsidised coach, whilst the vast majority fans who wish to make their own way to games without being herded about and treated like children on a school trip, perhaps even have a drink, will see no benefit at all.
Whilst Swansea City fans are in the enviable position of paying just over twenty pounds for each away ticket travelling fans at the Liberty Stadium can still expect to pay up to £45 for a ticket.
Arsenal will still be charging fans of clubs whose visit has been deemed a Catergory A over £60 to attend, and the rest of the league won't be far behind that threshold.
A season before the biggest TV deal in football history comes into effect the football money men are still fobbing the vast majority of fans off, throwing them a bone and expecting them to be thankful.
And whilst these Premier League funded token gestures are met with a chorus of 'nice touch' and 'class' from social and mainstream media, whilst multi million pound football clubs receive fawning flattery for saving you a tenner here and a fiver there it will remain the same.
Away tickets shouldn't need to be subsidised to under £25, they should be capped at it.