When designers are given the task of coming up with a new home kit for a club, their hands are tied by tradition. They simply can't veer too far from the classic colours and style.
Away kits are another matter. Rarely seen, this is the opportunity for the crayons to come out and a little experimentation to take place. As a result there are some truly horrendous away shirts in the Premier League this season, along with a few examples where kit manufacturers have got it spot on.
We've ranked the twenty sides below.
Things might be going wrong on the pitch for Chelsea, but at least they look cool when losing on the road.
2. West Ham
Claret and blue is a perfect combination and West Ham have kept it relatively simple in reversing the colour scheme, while taking some risks with the top section of the shirt.
3. Crystal Palace
Another winning use of red, white and blue, with the central stripes working very well.
There is a regality to the gold on Arsenal's away shirt and this is the best of the designs from Puma.
Proof that keeping it simple reaps rewards, this is an improvement of the over-fussy home kit.
6. Manchester City
Nike have used a bold colour sparingly and it works well in contrast with the dark blue.
7. West Brom
An unusual shade of red but stays within the realms of good taste.
An shirt that doesn't quite work yet wins points for daring.
9. Manchester United
An example of an attractive design somewhat spoiled by a sponsor logo that doesn't fit.
Another kit blemished by the sponsor. This could be a very decent effort, only for the huge sponsor section to dominate the shirt.
Would be much higher if it was plain black. Instead the central pattern detracts from the simplicity.
The colour combination works, but the bold design doesn't quite gel. Nearly, a very good shirt.
A solid effort if somewhat dull.
We loved a sashed kit and this could have been a great example if not for the disasterous decision to pair the black with green.
Here's comes that Puma pattern again. Did someone get a Spirograph for their birthday?
16. Aston Villa
There's nothing too wrong with this other than the fact it's desperately boring.
Watford escape the Puma pattern but end up with something that looks more like a training top.
Not the most subtle blending of colours results in a shirt of two halves.
What? Big Sam has a lot of problems to solve at Sunderland and this might be the biggest.
There is a lot of green in this season's away kits, but Swansea's shade is definitely the most putrid.