Either This Is Funny Or Paddy Power Fucked Up Big Time...

Killing the environment for World Cup marketing #banter...
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Killing the environment for World Cup marketing #banter...

Screen-Shot-2014-06-06-at-20.25.55

In the mad struggle to be heard over the World Cup marketing din, everyone's trying to one-up each other and well, it looks like someone's taken it a bit far.

According to Reddit, gambling giant and #bants merchant Paddy Power thought it'd be a great idea to fuck up the rainforest to spell out 'C'mon England' - pretty sure someone had been hitting the real ale HARD before that meeting.

Update: Reddit nerds have spoken - it's looking legit...

(via Reddit)