Kevin Jonas Sold The Rights To His Child's Birth To A Washing Powder Company

This is one of the most bizarre news stories we've heard in a while.
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This is one of the most bizarre news stories we've heard in a while.

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Welcome to the modern world. In a turn of events so bizarre and troubling that public reaction would best be described as utterly confused, former Disney Channel child star Kevin Jonas sold the rights to his child's birth to Dreft, a washing powder company.

Encouraging his fans to follow @Dreft for the first pictures of the newborn, the miraculous gift of life was reduced to as little as a marketing campaign as the company live tweeted updates from his wife in labour.

Using the hashtag #babyjonas, the world's first sponsored birth went something like this...