Meet The New Milky Bar Kid

Fed up of seeing the same white faces in ad campaigns? It's time to do some cultural rebalancing - guerilla style.
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Fed up of seeing the same white faces in ad campaigns? It's time to do some cultural rebalancing - guerilla style.

Think of as many adverts as you can from the last 50 years. Now imagine those adverts reflected the multicultural society in which we live today. The Milky Bar kid would no longer be white, blonde haired and blue eyed, Snap, Crackle and Pop wouldn't be the harmless creatures they used to be, even the Andrex puppy would be subject to change. Can't picture it? You can thanks to the brilliant culturalrebalancing.tumblr.com.

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