Instagram has always been known as the domain of the vain, with everyday folk (us included) whiling away their time sepia-toning their photographs of the inane, the insane and, of-course, the much lamented "selfie". And while we all like to show off now and again, the spoilt offspring of the filthy rich have taken to the platform like it was a bottle of Armand de Brignac. Suddenly the carefully-composed, tastefully-filtered photographs we took of our new Nike football boots don't seem quite as fancy.
With enough readies to make the cast of Made In Chelsea balk into their brown, allow us to present some of the most painfully-ostentatious Instagram photos ever committed to heavily-filtered JPEGs. (via Rich Kids of Instagram)