Trainers, no not sneakers, they’re called trainers, and we love them. 

Who doesn’t remember their first pair of trainers? And who doesn’t remember the subsequent embarrassment when being told the next day at school that they weren’t cool? Who doesn’t remember going home and hassling mum for a new and better pair? The ones the cool kids had. The ones endorsed by the famous athlete or the ones worn by someone’s older brother on the football terrace or down the pub. Now you’re grown up and can buy them yourself.

Trainers are no longer just for sport. They’re worn by young and old. By everyone. They’re sold in great trefoil and swoosh bedecked cathedrals of rubber and leather. They’re the ultimate status symbol on the streets.

From skateboarders to football fans, hip-hop heads to indie kids, everyone has their trainer of choice. The big, bold, brightly coloured, air filled, pumped up high tech basketball boots. The simple retro clean lines of a suede trainer. The bright white endorsed tennis shoes. The nylon and mesh runners. They all make an instant statement about who you are and what you like.

Britain doesn’t just love trainers, Britain wears trainers.

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