Why Twitter Sucks

My relationship with Twitter is one of necessity and nothing more. It offers little in the way of intellectual betterment and I'm sick of people like Warne and Hurley banging on...
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My relationship with Twitter is one of necessity and nothing more. It offers little in the way of intellectual betterment and I'm sick of people like Warne and Hurley banging on...

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Working in the media it is mandatory to be on Twitter. Only, my relationship with it feels more akin to the one Terry Waite enjoyed with that radiator he was chained to for all those years. It is an unrelenting presence, offers next to nil by way of intellectual betterment, yet is impossible to escape from.

Celebs have infiltrated Twitter like an aggressive form of cancer, using it as a platform to boost their brand equity – an abhorrent marketing phrase in itself – building their follower numbers with all the glee of loony dictators in despot regimes. In return, they have their swaggering egos massaged by their worshippers who treat a Tweeted response as the ultimate validation of their sad existence. I know this from first-hand experience. I was made up the day Nadia Sawalha Tweeted me back. Lovely, sweet Nadia.

Most of the time, of course, any attempt to join in with the Twitter oligarchy will be greeted by cold indifference. Far from giving everyone a voice, Twitter excludes. It can feel like gatecrashing a glitzy showbiz bash, ear-wigging a conversation among the A-listers, before interjecting with a loud and hearty, Alan Partridge-esque 'Ha, ha, ha, ha, ha, ha!!!' in a desperate bid to ingratiate yourself, only to be on the receiving end of sneering stares.

There's also this really annoying, holier-than-thou liberal elite that has now emerged; sort of an online Reich of political correctness, without the goose-stepping maybe but who get off instead by acting as judge and jury on the burning issues of the day. These keyboard warriors take to Twitter as soon as anyone in the public eye steps remotely out of line and feel smugly justified when their moral posturing is echoed by countless fellow Tweeters.

I could live quite happily before without hearing Fearne Cotton's opinions on looting, or observing Piers Morgan and Sir Alan Sugar taking part in a massive cross-Atlantic, cock-waving Tweet off.

Twitter can be a force for good, proclaim this sorry mob. Sorry, but such grandiose pronouncements are starting to sound like the sort of hot air spliffed-up hippies were spouting at Woodstock circa 1969. 'Yeah, man, we can change the world. We can expose our corrupt politicians, and bring down oppressive governments, and help clean up the streets. People power. WHOOOOO!!!! YEAH!!!!!'

The only real contribution the social media lynch mob have is to fuel this shameful climate of hysteria that now grips our once great nation, a place where 'Outraged of Surbiton' has the biggest say in things. And all this serves to illustrate is that we've barely progressed from the days of throwing rotten fruit at those in the stocks.

The Heat magazine generation, meanwhile, consider it fun to eavesdrop on all these famous people's conversations and thrive on seeing them at their worst when they throw hissy fits. You know what. I could live quite happily before without hearing Fearne Cotton's opinions on looting, or observing Piers Morgan and Sir Alan Sugar taking part in a massive cross-Atlantic, cock-waving Tweet off.

It's also Twitter's output of cheap and sanitised emotion that sticks in the craw. Z-listers chipping in with hollow sentiment and RIP Tweets when someone famous pops their clogs. And the likes of Shane Warne and Liz Hurley going to the extreme of sharing their love messages with an audience of thousands. Maybe I'm just an incredibly tasteful human being but I find this sort of stuff gratuitously shallow and disingenuous in the extreme.

Unless you're famous, Twitter's value is negligible. Is it really such a big deal to achieve fleeting notoriety conjuring up zeitgeist-laden bon mots of 140 characters or less that are rated highly enough by the Twitterati to be re-Tweeted? Just writing that sentence sums up how ridiculous things have got.

Kerry Katona has just Tweeted her views on the death of Kim Jong-il. Coming up. Harry Styles from One Direction on the Syrian uprising.

And besides, what is it with people's desperate, obsessive desire to command an audience and share their every waking thought with others? Something must have gone seriously awry with people's hard wiring when they can no longer enjoy tv without reaching for their laptops to record their experience on Twitter. It's the online equivalent of staring at your digital camera screen for the duration of a live music gig.

It has got so pervasive, news stories are now accompanied by Tweets from the glitterati. Hold the front page. Kerry Katona has just Tweeted her views on the death of Kim Jong-il. Coming up. Harry Styles from One Direction on the Syrian uprising.

It has also spawned what is currently considered the uber-cool way of saying things but which grew tiresome and banal a nanosecond after hearing it for the first time, and if this isn't reason enough for Twitter to die a slow, agonising death by a thousand cut and pastes I don't know what is: 'hashtag shocked', 'hashtag excited', 'hashtag have we all turned into gerbils?'

The real sickener? Twitter is one of the few ways to reach a meaningful audience these days. Look at me writing this tawdry piece of shit. Its only quantifiable success –how many times it is re-Tweeted. It would be the height of irony if this now goes viral.

How Much For a Celebrity Retweet?

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