Founded by New Jersey house legend Kerri Chandler, MadTech pin-points a genre which didn’t quite align with the tone of Kerri’s renowned MadHouse label. Whilst Madhouse, founded in '92, is undoubtedly rooted in deep and soulful house and an outlet for Kerri’s extensive releases, MadTech captures something a bit more underground.
Techier and darker, with young signings such as Thefft and Voyeur, Mad Tech showcases a varied new talent with emphasis on technical production and the creation of new sounds. Other signings, including No Artificial Colours, Waze and Oddysey and AZ&TOR, bring a smoother more garagey sound to the table, while Ill Blu and Walter ego, a combination of funky, hard house, garage and grime, add a distinctively London Edge.
I caught up with Netti Hurley, creative director of MadTech to find out what to expect from for 2013 and beyond…
What’s your involvement with the label?
We do pretty much everything in house - press/ plugging/ PR - we have a really hands on approach. Myself and James Threlfall look after the label. He manages the day-to-day operations, while I am more focused on creative, A&R and artist development.
How would you describe the sound of MadTech?
A mesh of sounds: 90's House, Soulful House, Garage, more Techy sounds too, everything that's under that big old umbrella 'House'.
Are there any exciting forthcoming releases we should look out for?
Next up is Celsius Incoming EP which has already had plays on Radio 1, 1Xtra and Rinse, and received full support from the likes of Skream, Eats Everything and Huxley.
AZ&TOR, who were recently were featured as Guardian Band Of The Day, are releasing their second EP in November, which pushes a more disco vibe. We're continuing to sign new talent; we have a amazing vocalist called Redway whose EP will be dropped early next year, with huge tracks produced by Pedestrian, Thefft and Citizen. And the new Applebottom EP, which will be released early next year is banging.
Mad Tech embodies a variety of sounds, from artists like Thefft bringing a darker Techier sound, to Waze and Oddysey or No Artificial Colours doing a more Deep Housey/ Garagey thing. Given the variation on the label, how do you feel the scene is progressing at the moment?
Things are definitely shifting. House is such a broad genre now; styles and sounds are constantly developing, while nostalgic sounds continue to be relived. We've been careful to sign artists that collectively influence this. Walter Ego, who just released his first house EP on MadTech, recently moved away from his renowned grime production. This really gave his release a unique style, which is refreshing as so many house demos sound so samey.
What does the rest of 2013 and 2014 hold for you guys?
Parties, parties, parties! We're also really excited about our Radio 1Xtra fortnightly MadTech takeover on MistaJam's show. No Artificial Colours and Applebottom have their follow up EP, as well as the newest addition to the family, Wilfred Giroux. AZ&TOR and Citizen are continuing to cement their way into the scene. 2014 is going to be a very busy year.
The first official MadTech party will be at Lightbox, Vauxhall, 19th October with Applebottom, Walter Ego, AZ&TOR and The Golden Boy. Buy tickets here