MCA Tribute At The MCA

These guys paid a great tribute to the late Adam 'MCA' Yauch at the Museum of Contemporary Art in Australia. They didn't have permission, but it's all for a great cause...
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These guys paid a great tribute to the late Adam 'MCA' Yauch at the Museum of Contemporary Art in Australia. They didn't have permission, but it's all for a great cause...

Sydney based ad creatives James Beswick and Dan White remembered the late Beastie Boys rapper Adam "MCA" Yauch with a guerilla art installation at the MCA (Museum of Contemporary Art).

Their tribute, which is in aid of Cancer Council, involved hiring a professional human statue, decking him out in classic MCA gear and creating an unauthorised exhibit in one of the galleries. A placard resembling official signage was stealthily blu-taced to the wall beside the performer to help the illusion and explain the stunt to museum goers.

"We just wanted to do something a bit different to honour of MCA" said White, "And where better than the MCA? We thought we'd try and turn a few heads and raise a few smiles whilst raising some money for a brilliant cause."

You can donate to the official Cancer Council page here: nsw. cancercouncilfundraising.org. au/MCA

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