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The African Domestic Porn Industry Is About To Explode

by Charles Pulling
14 December 2013 8 Comments

In a continent morally shackled by religious groups and dictatorships, a burgeoning adult industry is emerging with a huge demand for domestically produced porn.

Mapona-Volume-1-2

The Internet, in one fell swoop, revolutionised porn. In terms of availability and distribution the World Wide Web has allowed porn to creep out of the periphery into the mainstream. It has moved it from the adult theatre and dingy ‘XXX’ video shop into our living rooms and our gadgets, available 24/7, on demand, any flavour you like. In another sense the internet revolution also irrevocably changed the nature of the porn industry. The ability of its consumers to dictate the type of porn they wanted to see lead to an explosion of niche websites and production houses dedicated to a particular type of titillation.

It also made the porn industry truly global. In truth a huge majority of porn’s multi-billion dollar turnover is still based in the United States (Europe lags in a minuscule 2nd place) but the availability of all content from all producers right now wherever you are has turned pornography from numerous specialised, regional industries into a global porn village. Go to any of the ‘porn-tube’ sites available online and you’ll be able to access porn produced in Asia as easily as you would skinflicks made in America (North or South) and Europe.

However, one glaring omission from porn’s United Nations of XXX producers is the continent of Africa.

That is not to say pornography has not ventured there before. During the 1970s, in the Boogie Nights-esqe ‘golden era’ of porn, ever-expansive budgets lead to U.S and European porn houses staging massive productions in post-colonial African countries. Most of these films (famously ‘Emmanuel in Africa’) resorted to using the African backdrop to play on stereotypes of Africa dating back to the last century. In most cases the black participants in the films were dressed in ‘native’ garbs, their acts tribal and barbaric, in contrast to the white actors (there were very few, if any, all black scenes, let alone productions), whom were the safari-suit dressed embodiment of western civilisation sent to subdue the savage natives, presumably through gymnastic sexual intercourse.

The decline in revenues for pornographers with the rise in popularity of the VHS lead to the sun setting on the golden age of porn. With that came the end of western pornography’s expensive XXXcursions to the African continent. However the African continent had liked what it had seen and wanted more. But it took the proliferation of cheap electronics coupled with the availability of the internet in major African cities to ensure that the supply of porn finally met the demand. In fact demand for porn from within the African continent has risen to match the levels of consumption found in the west.

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Yet of all the pornography Africans consume on a daily basis only a miniscule percentage of it comes from within Africa, the majority of that being hazy camera phone recordings of coitus recorded with or without the ‘stars’ consent. In terms of a professional porn industry in Africa it is entirely acceptable that given some of the archaic religious oppression, particularly enforced by post-colonial dictators that it would have simply been too dangerous for a budding Hugh Hefner to build an empire.

However that is changing. A burgeoning industry, albeit a small one, is emerging in which African pornstars are getting it on in front of African cameramen and being told to put what where by African producers.

In 2010 the first truly ‘African’ pornography sensation was released in Johannesburg – simply titled  ‘Mapona vol: 1’. Its co-producer Tau Morena said the hour-long ‘project’ was the culmination of two years of organising, crowd sourcing and auditioning – all stemming from a frustration in online communities at the lack of a ‘local’ porn presence.

The venture was a complete success, to the point where it caught the producers by surprise. Within two weeks one could not find a legitimate copy of  ‘Mapona’ in any of Jo’burg’s licensed XXX stores. That is not to say it couldn’t be found. And there in lies the problem for many potential investors, a quick trip to the stalls of your local township and you could purchase a bootlegged copy for a fraction of the legitimate price.

However, not even the loss from piracy can do much to assuage the feeling that the domestic porn industry is waiting to explode. The South African production houses may have less than 200 titles between them so far (generally less than the average U.S based porn actress has by her mid-20s) but the demand is growing from the consumers and also the willing participants.

Sondeza, the production company behind the ‘Mapona’ series received over 1,000 applications to star in the latest edition, with applicants from not only South Africa but a host of other countries such as Nigeria, Cameroon and Morocco. Increasingly a career in porn is being seen as a legitimate way to escape poverty. It may not pay as well, or as frequently, as prostitution but it’s certainly safer – the cast of ‘Mapona’ were all tested for sexually transmitted diseases and HIV before filming, all the male participants wore condoms and the traditional mainstay of western porn, the ‘money shot’,  was not involved.

Tau Morena says that this modus operandi within his films is to both encourage viewers to engage in safe sex, and also to change attitudes towards sex as something dirty or dangerous. Those changing opinions of sex can also go some way to explain why people are applying in their droves to be part of Africa’s porn revolution. Actress ‘Leila Lopes’, somewhat of a veteran performer having been in the industry for nearly five years, endorses the sentiment which a growing number of young Africans share: “There are a lot of taboos about porn and people think that there is something abnormal about it, but the fact is that thousands of people buy porn and it’s an honest day’s work for most of us” she said.

With so precious few industries in Africa that can truly attest to be unmolested by western big business it is a matter of pride for those willing participants in Africa’s porn industry that not only is the future bright – the future’s black.

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image descriptionCOMMENTS

Bawa 10:49 am, 24-Sep-2013

Is it just me or are two of the three ladies in the above pic underage?

olawale 12:17 am, 6-Dec-2013

am ready to become a porn actor in africa

DrMuganda 2:45 pm, 16-Dec-2013

Yeah, porn industry in Africa. Good idea. More like HIV industry. This can only backfire. Africa is not "mature" enough for such an industry.

Nancy 6:38 pm, 16-Dec-2013

If anyone thought the smut industry in the US had an STD/HIV problem..guess whats going to go down over there.Not being stereotypical just being real.

AUSTINE EMMY 12:28 pm, 2-Jan-2014

I LIKE IT N I,M VERY HAPPY DAT WHAT I NEED IS NOW CLOSE BY MY DOOR STEP.I WILL LIKE 2 B 1 OF D PORN ACTOR IF I,M GIVING D OPPORTUNITY.

Goddwin 6:08 pm, 3-Jan-2014

HI i want to be porn actor pls any link to that?

Sabado Malangara 11:24 pm, 23-Jan-2014

Porn has been forced, by statutory appallingly racist laws .... 'Well known' Criminal usurists have taken cynical advantage of established market conventions by robbing Africans of their sexual sovereignty: Africa- A vast continent is expected to consume alien porn without respect to African preferences ?

pitso morena 11:48 am, 31-Jan-2014

i'm de best in acting the porn movies

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