PUMA are setting the standard in sports-luxe right now, with their latest gold-encrusted PUMA King Lux 24c their run continues.
Launching the second edition PUMA King in Dark Navy/Limoges/Team Gold, if it were more socially acceptable we'd be stepping out in them all the time. Each boot - or "cleat" as the Yanks call 'em - is individually numbered and each comes with real (no seriously) 24 carat gold flakes in the heel counter. Securing one of the 99 pairs worldwide, that also come with a specially-created King Lux shoulder bag for you Johnheads, will set you back a cool two-fiddy, my dude.
If you're not already chomping at the new boots bit, they've also been blessed with PUMA ComfortLast to deliver a snug fit and the EVA sock-liner cushions the foot for added comfort. The golden-flaked external heel counter offers protection around the achilles, plus improved stability and lock-down. You know, that really super strong metal gold.
The new PUMA King Lux football boots are available now from select PUMA stockists including Pro-Direct Soccer.