In 1888 Lewis Haslam, a Lancashire Mill Owner and politician, started experimenting with aeration, the trapping of air beneath the warp and weft of a fabric so to keep the wearer warm in winter and cool in summer. The result was Aertex.
Adopted by the British army in WW2, the fabric was soon de rigueur for the Desert Rats and later exploded across postwar Britain. Groovy men and women took to Aertex shirts and underwear, with the brand becoming as British as Bovril.
After the company kitted out the England World Cup squad for Mexico in 1970, and Pelé for the New York Cosmos in the seventies, the company took a dive as synthetic fabrics took over. But now the company is back with a collection that is decidedly Mod and a signature white shirt that is essential.
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