The iconic three stripes of the Adidas brand are recognised world wide, as a benchmark of quality and success. Favoured by superstars the world over from Lionel Messi to Ian Brown (even Katy Perry wears it), the brand created in 1949 by Adi Dassler has come along way from its humble roots – and is now firmly ingrained within sport and street culture the world over.
As the London 2012 Olympics continues to creep up on us (it is now just 6 months away) Adidas Originals continue to do what they do best: providing the best in heritage sportswear by re-visiting past styles from their extensive archive and bringing them bang up to date. As a commemoration of the partnership held by both the brand and team Great Britain, this years Olympics sees the launch of an Adidas archive Team GB collection.
Based on the original Adidas kit worn by British gold medal winners Daley Thompson, Seb Coe and Tessa Sanderson at the Los Angeles 1984 games - the collection mixes both apparel and footwear, providing any athletics aficionados with the chance to dress like a Gold Medal winner for their weekly trips to the gym. Not into personal fitness? No worry, thankfully tracksuits are well known for their 'lounging in front of the TV whilst watching the Olympics' qualities as well.
The rather size-able collection consists of an ace t-shirt taking inspiration from the #398 jersey that Daley Thompson wore at the 1984 games, a handful of Smithy-esque trackie tops that you can guarantee the aforementioned Ian Brown will be sporting when The Stone Roses return to the stage this summer, and three classic Adidas footwear silhouettes including the Gazelle, Handball and Tobacco - each dripped with the traditional Team GB red white and blue.
Prices are likely range anywhere from £40 to £80 and will be available from February at all good Adidas stockists.
For further information please visit Adidas.co.uk
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