Exclusive: UK Brand Ribbens Launch Capsule Collection With Torture Video

This is definitely the best dressed torture video you'll see all year.
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This is definitely the best dressed torture video you'll see all year.

British label Ribbens have produced a video to launch their new capsule collection featuring a well turned-out prisoner getting battered in all manner of ways by an abusive screw. 'Codes' was shot by Douglas Hart (the same one from the Jesus and Mary Chain) and set in the depths of a Grade II listed building in North London.

All the jackets worn by the lucky chap getting seven bells of shit kicked out of him are by Ribbens. That includes the gorgeous seersucker, our pick of the bunch.

The capsule collection is available exclusively from NY shop C'H'C'M, renowned for their design collabs, with limited stock on the Ribbens site, just in case you can't get to New York in time.

Oh and in case you didn't know, Ribbens was established in 2011 by Richard Deeney and Emily Naismith with a collective view to produce quality menswear designed and made in Britain.

@tomdisco