Certain brands span decades, continually dipping in an out of mainstream popularity but always remaining – bubbling under the surface bound to return one day. Farah has had its fair share of admirers. Its fling with the football going casuals in the 80’s is well documented - their corduroys and slacks being a favourite of the time, were the perfect tonic to a pair of Adidas Trimm Trabs and a Lacoste polo.
Fast forward 30 years or so and the brand is still going strong under the title of Farah Vintage. To coincide with the launch of their spring summer 2012 collection, they have created the ‘Citizens of Farah’ project. As a refreshing new approach for the brand, it will allow select customers who identify with the brand the ability to connect on a much deeper level through several social media platforms. Prior to the project launch, the brand called out for admirers from across the globe to take part in the spring summer 2012 photo shoot before eventually whittling the selection down to 11 representatives from varying backgrounds and scenes to be the face of the campaign.
The project's main aim is to create a community where creative minds can meet and exchange experiences. "Citizens" will be able to share insights on the latest goings on in their respective scenes ranging from music and design to art and food - and the campaign will culminate with a "Citizens of Farah" only live event in the summer.
The collection itself combines classic knits, t-shirts and both oxford and plaid shirts with functional outerwear without confining itself to a singular style - resulting in a collection that provides something for everyone.
Ultimately as with an project this ambitious, only time will tell whether it goes with a bang, or falls flat on it's face. Either way, if you are interested in the initiative or just like the look of the clothes please visit Farah.co.uk for further information.
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