Rainy Day Fashion: Famous Wearers of Aquascutum

Another British brand bit the dust this year, here are some of the names and faces that made Aquascutum famous over the years, a brand that would be perfect on a miserable day like this one...
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Another British brand bit the dust this year, here are some of the names and faces that made Aquascutum famous over the years, a brand that would be perfect on a miserable day like this one...

The sad news was announced today, that British tailoring brand Aquascutum is to go into administration.

Started in 1851, by Mayfair tailor John Emary, the brand went on to be the outfitter of choice for everyone from Cary Grant and Edward VII to the officers in the Crimean War. A family brand, up untill 1990, Aquascutum has represented the very highest quality in tailoring and will be sorely missed if efforts to save it are unsuccessful.

The Aquascutum waterproof mac, one of the first of its kind, went on to become an iconic wardrobe staple and a firm favourite of the rich and famous. Whilst the brand has expanded in recent years, and attempted to broaden its appeal, the form and functionality of its key garments are what helped it remain a force, and it should be remembered as such.

Aquascutum is a brand that still produce their clothes in Britain, an all too rare occurence these days, and along with the reported 250 jobs that will be lost, a sense of heritage and history will go as well. The brand that dressed Hepburn, Bogart and royalty may be no longer.

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