Reebok x The Rig Out: This Is The Start Of Something

A new short film sees a slice of Northern England taking it to Noo Yoik.
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A new short film sees a slice of Northern England taking it to Noo Yoik.

Good news. After the massive success of the first collab 'Give Me Your Classics', the RSA, The Rig Out and Reebok jumped across the Atlantic earlier this year to make the follow-up.

Filmed around the notorious Gowanus projects in Brooklyn, the story follows the journey of a smart young lad finding his feet in a cold and snowy New York, getting a life-affirming message from a wise old shopkeeper in the process. Imagine Home Alone 2 if Macaulay Culkin's character was from Bolton and called 'our Kev'.

Directed by Antony Crook, the film is released to celebrate the 25th anniversary of the Reebok Classic Ventilator, which saw its third release this month. If you want a pair (and you really should) you can get them here.

@tomdisco