Seve Ballesteros, Bjorn Borg and James Bond. Three men who got to the top of their respective fields by thrilling their fans. Three men who asked for and gave no quarter. Three men who saw apparently insurmountable boundaries as nothing more than a bump in the road. If you placed these three in America's Wild West, they'd be a gunslinging trio who shot from the hip and lip. Bjorg attacking from the front, Seve assessing the angles and Bond at the back, covering them with a raised eyebrow.
It's no surprise then that as well as brilliance, creativity and matinee idol looks, the other thing they share in common is that they all wore Slazenger at the peak of their powers. These men are all iconic figures in the heritage of popular culture, and you can pay your own personal tribute with Slazenger's Heritage Gold range.
It's testament to the diversity that you will see as many Slazenger polos and v-necks at a rock gig as you would on the tennis court or golf course
From the humble beginnings as a croquet manufacturer way back in 1881, Slazenger's rich history is the history of the 20th Century itself. From partnering with the All England Club in 1902, providing bayonets and rifles to the British Government, dressing the Norton Motorcycle team in the 50s and manufacturing the ball that was used when England won the 1966 World Cup, Slazenger has an association with excellence that continues to this day. It's testament to the diversity that you will see as many Slazenger polos and v-necks at a rock gig as you would on the tennis court or golf course.
The standout items of the colourful yet classic SS12 range, that also features tipped polos, v-neck sweaters and logo t-shirts, are the croquet polo shirt and the number one polo shirt. The croquet polo features an embroidered Slazenger Croquet Club logo and buttons in the shape of croquet balls, while the number one polo takes inspiration from the Slazenger number one polo stick from the 1930s.
Although these items take inspiration from the 1930s Slazenger Catalogue, the design means they can be worn for any sport and with any other item of clothing. So whether you’re wearing them with jeans to go to a gig, with shorts for a game of tennis or with slacks for 18 holes, you’ll be carrying your own personal piece of history. We’re pretty sure Seve, Bjorg and Bond would approve.
For further information please visit www.slazengerheritage.com
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