Neal Heard, author of the first and original book on trainer culture, ‘Trainers’ (first released 2003) runs the design consultancy brand L.O.R.D.S www.wearelords.com. He is an acknowledged trainer and football shirt expert who has sourced, collected and dealt in both items since the early 1990’s. Despite, in his own words, “having the bad luck to be a Welsh Born, Newport County Fan, as well as being a bit of a bore”...the lucky so and so is about to begin another collectors style book, this time on his other passion, football shirts..