Football betting is changing. Bookmakers, in their desperation to be the best in the business, are launching a number of new and exciting markets, all promising punters the earth. Gambling on the beautiful game is big business and major bookies want you to place your stake money with them as often as possible.
The modern schedule means betting on events across world football has never been easier, or more appealing. Often there’s a Monday evening fixture from one of the top European leagues. On Tuesday and Wednesday there’s the Champions League ties to sort through. On Thursday we have Europa League games, before the weekend Premier League list takes us through Friday, Saturday and Sunday. More divisions and competitions are being added every season, covering all corners of the globe.
When the action gets underway many of the pre-match markets remain in place thanks to in-play betting. That means a bet is as exciting in the final few minutes as it was before kick-off, with prices and handicap lines altered to match the flow of the game.
Have your say on hundreds of popular markets, including match winner, both teams to score, total goals, half-time/full-time, Asian handicap, total corners and cards. There’s even same game multis which allow you to club all the bets mentioned into a punchy accumulator, meaning you get more for your stake.
It’s not just what we bet on that’s improving, but how we place those bets. Gambling in betting offices is quickly becoming a thing of the past with punters opting for the convenience of playing online. Betting on desktops and laptops grew to become the preferred option amongst those looking to back their opinions with hard cash, but even that is being replaced. Modern gamblers love the convenience and speed that comes with playing on football betting apps and it’s a trend that has caught on in no time at all.
Betting with your phone or tablet device using an app works beautifully with footie. You can bet whenever, wherever and on whatever match market you like. If you’re out and about, at the office, on lunch, stuck on public transport or event just lazing on the sofa, a bet on your favourite team is just a click away. At the stadium or watching the match at a sports bar and you can get on in-play simply by pulling your phone from your pocket. Log into the app, tap the selection you want, add your stake and confirm. It really is that easy and can be done in a few seconds. Speed is king.
A growth in Wi-Fi coverage has also contributed to the spike in bets placed on handheld devices. If you have a strong internet connection, you can turn everyday scenarios into a thrilling gambling experience. Many major firms even run live HD quality streams on football matches, meaning betting blind is now a thing of the past. Watch live sport, bet pre-match and in-play, cash out, get stats and commentary, all on one page. Modern punters are accustomed to having things all their own way and there’s no reason they should apologise for that.
The stats are there to support the growth in betting on football apps with 72% of sports punters believed to be using mobile apps to get their cash down. It’s a little less in the world of casino betting but that’s thought to be heading in the same direction with the current share estimated to be a 50/50 split. It’s believed there will be a time in the very near future where more bets are placed on a mobile app than in shops and on desktop computers combined. There’s certainly no lack of great apps for football fans, covering everything from betting to results.
Bookies are certainly feeling the full brunt of the reported death of the high street. That may be a pity for those who enjoy socialising over a wager, but the money men at the top aren’t losing any sleep over it. Websites and mobile apps are cheaper to run than shops and they allow more bets to be placed, resulting in a greater profit. There will be no tears there if bookies do eventually die out.
It’s all great news for backers too as, apart from the convenience of betting without leaving the house, it also allows value hunters to search for market best price. Securing top odds on your team, first goal scorer or correct score in the past meant going around every bookmaker within walking distance. Not anymore. Now you can open an account with multiple firms then visit any odds comparison site to research which names are giving more for your money.
With more competitions, an ever-increasing number of markets available pre-match and in-play, live streams to your mobile, quick, user-friendly apps and better prices, it truly is a wonderful time to be a football bettor. What’s more, it’s only going to get better.