Oh, Bill. He even pauses to think for a moment, as if to say "I know what I'm about to do but it's too late, the word has already formed in my brain and it's on its way to my mouth at a rate faster than I can do anything about".
You know what? It's about time the BBC stopped pretending nobody swears before 9pm anyway. Good on you, Bill. Someone bring him a cuppa before it happens again.