Remember a few years ago when everybody posted videos of themselves having pouring water poured over their heads or downing milk for charity? Yeah, it was a strange few months.
It did give us this absolute gem, however, which we'd all but forgotten about until this week. Witness eccentric late night radio bloke Mike Parry attempt to eat a spoonful of cinnamon and get into all sorts of trouble. We're absolutely howling.
This sort of shit is what the internet will be remembered for.