Gambling on the go is now as simple as picking up a coffee at Starbucks, but how did we get here? Years ago if you wanted to place a bet on Ascot or your favourite team your only option was to plod along to a betting shop. Fast forward a couple years and we’ve said goodbye to bookies and hello to mobile betting.
Why mobile gambling?
Thanks to the growth of mobile gambling applications more of us are using our phones to gamble or “game”. Speculations by industry watchdogs estimate that 164 million people worldwide will gamble on a mobile device in 2018. To put that into perspective 164 is over twice the population of the United Kingdom.
Mobile gambling of course feeds into our need to make things more easy. In fact, mobile gambling isn’t the only thing millennials have simplified for the masses. Take a look at online shopping, retail giants Amazon and home delivery services are on the rise. Whereas, shopping malls, department stores and highstreets are on the decline.
Another reason for the growth in consumer behaviours is down to psychology. It might surprise you to know that sugar and gambling addiction is the same. Sound crazy? Well it’s not, for an example let’s look at a Pumpkin Spice Latte versus betting on Manchester United.
Pumpkin Spice Latte – Now synonymous with Autumn/Fall, the pumpkin spice latte is more popular than ever. However, putting aside the genius marketing techniques of Starbucks it is still a sugary coffee. When we consume a pumpkin spice latte, dopamine (feel good hormone) is released. This causes us to feel good for a short period of time. After that we want another one, perfect for Starbucks, bad for us.
Manchester United – U.K. Premier League Football team. Previous to every match, Manchester United’s odds are calculated and bets are taken. For someone who has placed a bet and goes on to watch Manchester United win a game the same scenario is played out. Following the win, there will be a short high but afterwards the urge to bet again will occur.
Who uses mobile gambling?
Mobile gambling in the past few years has become fairly common place. Unlike placing physical bets, mobile betting can be done with a few clicks. This has paved the way for the millennials (25-34 year olds) to be the biggest users of mobile gambling. The average age for a gambler in a traditional betting shop is over 35 years old. Betting giants such as Betfair and Bet365 are expecting record mobile bets in 2018 during the FIFA World Cup 2018.
The same patterns are also emerging in the online casino market.
What’s next for mobile gambling?
As mobile gambling continues to grow in popularity, we will most likely see more changes in online gambling. Continued improvements for mobile phones will be mandatory and marketing budgets will have to be increased. There is also likely to a surge in the need for online casino review sites. Online casino review sites are like the Tripadvisors for online casinos. Similar to TripAdvisor ratings and reviews are offered for online casinos just like they would be for a hotel. Many of these sites even provide the latest casino news . Cut down on the need for googling fits perfectly with the modern on the go gambler’s mind-set. 2018 is just around the corner and it’s certainly looking like the trend of mobile gambling won’t be left behind in 2017.