In an effort to win back former customers who have recently discovered the delights of bespoke tailoring, many designers are now offering a made-to-measure service. The latest to throw down the gauntlet is Giorgio Armani. ‘I realise that I have clients who really do want a unique product, made specifically for them,’ says the designer. ‘Hence, I decided to create a Handmade To Measure service, where a customer gets all the benefits of a tailormade garment as well as the signature Giorgio Armani look.’
What you get is a garment that comes in two jacket styles, is hand-finished and comes in whatever fabric you choose from their extensive selection, with options for single or double-breasted jackets and pleated or flat-fronted trousers.
This service is offered in Giorgio Armani boutiques worldwide.