We know what you're thinking: he doesn't look very happy in his nice new gear. We can only guess the photographer has just told him he's not allowed to keep the little beauty of a parka he's got on, even though it's raining and he's forgot his umbrella.
The coat is one of the standout pieces from Ben Sherman's new Plectrum collection, which takes influence from the fabrics and design of parachutes to come up with a weather beating, ace looking selection of garms for spring summer.
Have a butchers at their video lookbook below.
The theme takes the form of prints on tees and polos throughout the collection, from full parachute design to simple geometric patterns. At this moment in time though, midway through the wettest start to the year on record, we can't look past their take on a field jacket. Shit weather is much more manageable when you can look good.
Read the history of Ben Sherman here.