It's the small things in life that make dads happy. A freshly mown lawn, a full English breakfast and a pair of decent socks every morning. Well Blacksocks.com don't do flymos or fry-ups but they'll deliver you top quality pair of socks to you old man by post if you take out a subscription.
The company was founded in 1999 by Swiss genius Samy Liechti who dreamt the idea up after finding himself at a Japanese business meeting with ill-matched and holey socks. Humiliated by the experience – he vowed never to wear underwear again. Twelve years later he has helped 60,000 people around the world realise the same dream.
Sign up and they'll send your dad three pairs of Italian made black socks by post three, four or six times a year. Why black? Because socks should always be darker than trousers. You can choose between a variety of types (calf, knee, cashmere, ski, business light or sneaker socks) and it doesn't have to stop a socks either: they also do shorts and T-shirts. If only everything in life was that easy your dad would be a happy man. Well, maybe.
To order a sockscription go to Blacksocks.com.
Or call on +41 (0)848 252 257 or order via e-mail to email@example.com
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