Quality, UK-produced garments come at a premium. You need only to look at the plethora of brands that are marketing themselves solely on the fact that they're from Britain, to realise it's a gimmick that pays well. The Beautiful North are a little bit different. Their small, neat range of lovingly crafted garments are created and printed in The UK where possible, however this isn't reflected in gargantuan price-tags and bizzare, embossed Union Jacks everywhere.
A smart range of T-shirts and sweaters that evoke an upbringing in the North of England, a passion for cycling, football and the great outdoors - along with the occasional nod to Russia - have set the groundwork for a brand that are well worth keeping your eye on.