In the 1960s at the height of the Mod craze, the two most popular scooter manufacturers, Vespa and Lambretta, encouraged owners to form clubs and attend rallies, setting the trend for what would become a part of Mod culture to this day.
The Isle of Wight Scooter Club is the island's longest running club of its kind. First established in 1979 with little more than a name, the IW Jaguars' first runs started from humble beginnings, with sometimes no more than 10 on the road.
A Bank Holiday in 1981 however saw a meet with other clubs in Ryde, including Modrapheniacs Scooter Club and Portsmouth Cavaliers, causing much unrest due to their large numbers. Despite bad press and police involvement, the club eventually got an official rally started, held across a weekend in August 1982.
Today, with changing attitudes from the public and authorities, the IOW Scooter Rally has grown into biggest of its kind in the world and an important part of scootering history.
It was with the Isle of Wight Scooter Club that Pretty Green worked on the video to celebrate the launch of their A/W Green Label collection.
This season, Pretty Green's Green Label collection features a range of casual jackets from the classic parkas to modern lightweight bombers. Their best selling Cambert jacket has been reworked and seam sealed, making it 100% waterproof, and available in new colourways. Shirting sees paisley and floral patterns alongside polkadots in crisp cotton.
IOW Scooter Rally organiser Steve Robson said, "It was a pleasure to be asked to advise on classic scooters for the recent Pretty Green video shoot, having been riding scooters myself for 35 years and attending a lot of the rallies since the early '80s. It was great to see that Pretty Green were going for an authentic look to the shoot, and took the time and paid attention to the details. Seeing the young guys up front, it couldn’t help but take me back to the days as fresh faced young guys we would ride hundreds of miles to meet up with mates and have some crazy weekends!"
Available from PrettyGreen.com