Give Me Your Classics And I'll Show You The Future is the new film by Reebok Classics and is the story of an innovative and pioneering brand that helped shape the destiny of modern sports performance, as well as British youth culture. It also looks properly wicked.
A two-minute celebration of creative youth: the current pioneers who are making music, creating great record labels, making flyers and magazines. They are crafting their own future as well as shaping ours. Their story challenges us all to focus on the present and the future.
...and dead nice trainers, like.
Made by The Rig Out - brain child of long-time friend of Sabotage Times, all-round good bloke and pretty much the go-to guy in British casual menswear styling Glenn Kitson - the film also features an emotive score by Ninja Tune's Illum Sphere and an accompanying lookbook shot by Joshua Gordon (which you can see some of below).
It's safe to say we're all over this like a pigeon on a packet of chips.
Give Me Your Classics And I'll Show You The Future was made by The Rig Out and directed by Antony Crook of Ridley Scott Associates on location in Bolton and Manchester (the birthplace of Reebok). Cinematography by Lol Crawley and a voice over by Paul Popplewell (Tyrannosaur, 24 Hour Party People).