Thought skater brands were all massive tees and sturdy pumps? Think again.
Ordinarily when you think about skater brands you think oversized T-shirts, clunky shoes and mischievous teens kicking around fountains in shopping centres. Rarely do you imagine a more tailored casual look, which is a shame because as brands like Analog are proving, it's definitely out there.
Analogue are a skater brand with their sartorial heads held a little higher than most, offering a far more grown-up style of attire than most of their peers – although admittedly it remains to be seen whether their styling will be picked up by the wider skate community. Not that this should bother the majority.
Rather than the usual stonewashed denim procedure, Analog opt for a 'wheel-wash’ process, giving the denim its worn, vintage look by essentially washing it in a tumble of skateboard wheels.
The pick of the bunch is their new range of denim jackets, in particular their Origin Jacket. Think slim-fit trucker style denim with fleece linings and Sherpa collars, perfect for when the summer that never appeared disappears in the erm, faded sun.
Perhaps most interesting about these items in particular is their unique wash process. Rather than the usual stonewashed denim procedure, Analog opt for a 'wheel-wash’ process, giving the denim its worn, vintage look by essentially washing it in a tumble of skateboard wheels.
On first glance the quirky procedure might seem a little bit of a kooky fad, more of a ‘cool’ hipsterised stone wash than innovation but it does have merit. Instead of breaking down the fabric and synthetically ageing it, as with the traditional stonewash, the wheels act more as a softener, adding a smooth, cool hand feel to the denim. Making it a lot more comfortable whilst retaining that worn down look. If you are a retired skater you can at least rest easy in the knowledge that, whilst you might not look like you’re dressed for the half-pipe, your hallowed board has played a small part in making you look dapper.
Available in two wheel-washed colours, Dirty Khaki and Crosby Wheel, team with black jeans for a classic look or if you're feeling brave and wanting to retain some Ricky Wilson Olympia, go for some proper double denim. Then find a fountain to stand next to and tell everyone you're a skater. A cooler grown-up skater that can legally buy beer.
Check out Analog clothing’s AW12 range at www.analogclothing.com
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