Remembering The Divine Rags TV Ad

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Call it what you like, 'cool', 'style', 'elegance': some people are just born with it.

One such charmer is the proprietor of Divine Rags in Memphis, whose TV ad went viral a few years back for being one of the greatest things television has ever hosted. It's now been viewed by over 300 million people across the world. You could get all the smarmy ad execs in the world together in one room and none of them would come up with something this great. Fact.